Competitor Intelligence
Who it is for
Teams that need repeatable competitor monitoring and structured exports.
Problem it solves
Turns tab-by-tab research into a consistent intelligence workflow.
Mark Hay
Business intelligence, reporting, automation, and practical AI — made commercially useful.
I help operators, founders, and reporting leaders turn messy workflows, untrusted numbers, and vague AI ambitions into clearer decision support and working tools.
Keep reading if you need practical problem-solving across BI, reporting, product thinking, and applied automation.
What's here
A selective front door: working tools, product/prototype proof, short notes, and direct ways to engage when a bottleneck needs solving.
Business intelligenceReportingAutomationPractical AIDecision supportProduct thinking
Start with Projects for full browsing; Context Switch is a selected build label within that wider work.
Best used for
The kinds of operational problems where I consistently add value.
- Business intelligence and reporting environments where the data exists but the decision layer is weak or contested
- Operational processes with repeated friction, unclear ownership, and too much dependency on institutional memory
- Automation and practical AI opportunities where teams need measurable reduction in effort, risk, or cycle time
- Product-minded internal tools that need sharper framing, clearer trade-offs, and commercial usefulness
Current and recent work
A snapshot of the kinds of problems currently on the bench. Work is described at the level the client is comfortable with.
- Retro games resellercurrent
Operational data, inventory tracking, and decision-support tooling for a growing second-hand games business.
- Protein snacks startupcurrent
Go-to-market intelligence and competitor analysis for a founder entering a crowded DTC food category.
- Catering providerprevious
Workflow automation and internal reporting for an operations-heavy catering business with fragmented processes.
If you have a defined bottleneck that needs focused progress, Friday Deep Dive is the fastest route in.
Useful tools
Useful tools for recurring commercial decisions
Direct routes to competitor intelligence, conversion analysis, and e-commerce calculators.
Conversion Critic
Who it is for
Founders and operators revising landing pages or offer pages.
Problem it solves
Shows where copy is vague, weak, or creating avoidable conversion friction.
E-Commerce Calculators
Who it is for
E-commerce operators making margin, fee, and landed-cost decisions.
Problem it solves
Gives direct answers to recurring pricing and profitability questions.
Focused engagement
Friday Deep Dive — Commercials based on engagement.
One defined bottleneck. One focused day. A practical handover by end of Friday.
Proof
Where the strongest proof lives
A selective mix of live products and serious prototypes, with UK Shortlists included as a current buying-guide proof point.
Proof is ordered deliberately: live products first, then serious prototypes.
Build label
Context Switch
A quiet label for selected software products, systems work, and practical experiments by Mark Hay.
Get in touch
If you want to talk about systems, automation, product ideas, or a useful build, start a direct conversation.