Mark Hay
Building clarity from complexity.
Business intelligence, automation, practical AI, and product experiments. This site is where I collect the tools, systems, media ideas, and builds that feel worth making.
BI leader. Builder. Automation-focused thinker.
Interested in practical systems, useful tools, and clearer ways of working. Less theatre. More things that actually help.
Best used for
The work I tend to be most useful in sits where insight, systems, process improvement, and practical delivery all need to meet.
- reporting and KPI environments that need clearer structure
- operational processes with too much manual friction
- automation that should reduce work, not add theatre
- ideas and systems that need shaping into something usable
Part insight function, part systems thinking, part practical change.
View WorkProjects
Featured projects
The current mix: live tools, a sub-brand, a media concept, and a couple of interactive builds worth revisiting.
Context Switch
A build label for software, systems, utilities, and experiments.
Digital Shed
A configurable media hub built around editorial calm and better signal selection.
Scottish Biltong
A rich brand-led landing page for a Scottish venison biltong concept with a stronger editorial and storytelling feel.
ADHD App
A low-friction task experience designed around activation, momentum, and reduced overwhelm.
Live
Selected live work
Public builds, tools, and websites already out in the world.
Sub-brand
Context Switch
Context Switch is the label I use for tools, systems, utilities, and experiments that sit between practical product thinking and personal software.
Concept
Digital Shed
Digital Shed is a configurable media hub concept inspired by editorial layouts and built for people who want a calmer front page.
Get in touch
If you want to talk about systems, automation, product ideas, or a useful build, there is a direct way to do that.